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Quench Your Curiosity | Consumer Psychology
The Psychology of Spending: The ₹ 95 Lakh Cost of Unplanned Buying.
Retailers and tech companies spend billions studying your psychology. You spend zero minutes understanding it. That asymmetry is why you always come home with things you did not plan to buy.
₹ 3 Lakh
Decoy streaming upgrade over 20 yrs
₹ 1.2 Lakh
Croma anchored smartwatch over 30 yrs
₹ 6 Lakh
4 forgotten subscriptions over 15 yrs
₹ 95 Lakh
Total overspend cost over 25 yrs

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